ETRO PAISLEY

Jacopo, Ippolito, Kean & Veronica Etro

When you think of paisley print you immediately think of the House of Etro.
Their name to fame was the introduction of the paisley print to the world of home decorating and fashion.The choice for this particular motif is a historical and spiritual one. Paisley was chosen for it's connection to all things natural and  is a pattern from the ancient Mesopotamian era c.a 5300BC. It symbolizes the shoot of the date palm emanating from the tree of life.An ancient belief about where all life began.It has a deep sacred link with mother earth and the sacred Goddess of all life.

Tree of Life

In 1968 Gimmo Etro founded the House of Etro, (now run by his four children).Etro produced high quality natural fabrics and in 1981made it's debut in furnishing. Each descendant has a particular role to play in making the house of Etro productive and on going.Ippolito is the CEO of the company,Jacopo is the expert on textiles, Kean is the creative force behind the men's wear collections and Veronica is the designer of the women's wear collections. The paisley print (which to this day is very sort after) became the highly recognised identity for the House of Etro.In 1984 Etro launched their leather goods which naturally had paisley as it's trade mark.

By 1986 Etro home accessories completed there collection and
in 1990 Etro delved into fashion with their first pret a porter range for men and women. This instantly gained them recognition as a stylish and elegant  label not only in home furnishings but in the fashion trade. It was only a  natural  progression that Etro looked into not only home scents such as fragrant candles but perfume.

Fall collection 2012

There are 24 scents available to this date but the most definitive is aptly called 'Paisley'.
'Paisley' is an enigmatic fragrance with spiced fruit top notes of bergamot, blackcurrant and cardamom, harmoniously balanced with ylang ylang, jasmine and pink pepper, ending with a mystical sillage of patchouli, vanilla and ambergris.











A  scent delicately balanced between  feminine temptress and the strong spiritual goddess which lays within.

Etro perfumes available @ Galerie de Parfum, Myer Melbourne,