CHANEL NO 5 EAU PREMIERE

When Coco Chanel was asked by perfume designer Ernest Beaux which of his blends she would choose as her personal scent. Mademoiselle picked No.5.
Chanel wanted a fragrance that embodied her vision for of the modern, sophisticated women of her time. The perfume had to capture the scent of a woman.
The scent had to marry and blend together so that not any one of the notes could be distinguished.
For the first time Ernest Beaux used a synthetic known as aldehydes. This is a pure fresh aroma such as the smell of the ocean breeze or clean linen. The top notes are of fresh lemon, neroli bergamot and ylang ylang. He married this with the headiness of jasmine, rose lily of the valley and based it with the sensuousness of vetiver, patchouli, amber and vanilla. Hence, No. 5 was born.
Mademoiselle Chanel was a superstitious lady and NO.5 was launched on the 5th day in the 5th month in 1921.

The simplicity of the square bottle with the crystal cut square glass stopper adorned only with a black strand of fine rope around the neck was designed by Coco herself. Chanel’s motto was, and still is long after her passing ‘Less is more’. The classic simplicity and beauty of this alluring perfume has eclipsed time. From the moment of its launch to now Chanel No.5 stands on its own as the most feminine and alluring perfume of it era. Its popularity gained even more notoriety when in an interview in 1954 Marilyn Monroe said all she wore to bed was Chanel No.5. 
 Chanel No.5 has become the matriarch of all classical, sensual perfumes to date. So, you ask, ‘Why change the formula and create a new Chanel No.5’? Well like all Matriarchal royalty, in the new millennium it needed to hand her legacy to a new breed of young sophisticated ladies. Like all hierarchy it needed an heir,
one that will inject a new fresh approach to life. Chanel No.5 Eau Premiere is it.

Chanel No.5 Eau Premiere is lighter and fresher than the original. It has a prominent subtle air of sea breeze and fresh sheets about it. Whereas Chanel no.5 warms into a powdery sensual softness, Eau Premiere retains a little more fresh water at midnight scent. Both scents dry down into soft patchouli, vanilla and amber base but Eau Premiere retains a lighter airier note, and is still very recognizable as an alderhydic but with a lighter heart.
It has been lightened by the less reliance on the headiness of ylang ylang and jasmine. Eau premiere is still housed in a classic rectangular clear bottle with the unmistakable square stopper, but the perfume itself seems to shine through lighter and brighter. It has a youthfulness more aligned with today’s free spirited younger generation.

For the last 88 years Chanel No.5 has been queen, and will continue to be queen of all that is classic and glamorous. It is the most emulated and revered scents of our time, now Eau Premiere is ready continue this legacy.



Written by Lily






Available @ Myer Melbourne, 
                    David Jones Melbourne