FRAGONARD PERFUMERY

By the end of WW1 in Europe there was a large influx of tourists, workers and businessmen curious to discover the beautiful French Riviera.

Fragonard Perfumery

Eugene Fuchs an entrepreneurial perfumer at the time saw  to set up trade on the stunning French Riviera,south of France,in the town of Grasse to sell perfumed good from soaps to gloves.

Grasse was renown for it's tanneries and abundance of high quality scented flora and herbs which were used to disguise the smell from the tanneries..To this day the purest perfume essence still comes from Grasse.

The Swing By Jean Honore Fragonard

In 1926 Eugene opened Parfumerie Fragonard named after Grasse's famed hedonistic painter Jean Honore Fragonard and in honour to his loved town of Grasse. Eugene saw an opportunity in the  tradition of perfume making in the region.

Base materials

by the 1950's this family run affair had greatly expanded and was now not just a retailer but exporter of base perfume  materials to countries such as the United States and to companies such as Estee Lauder.

Jean-Francois La Costa and family

 by the 1970's grandson and heir Jean-Francois Costa,who was then head of the company expanded Fragonard by opening a Museum filled with his vast collection of perfume related antiquities.As the success of Fragonard amounted more Museums, factories and shops were opened in Eze and Paris and all are accessible to the public. They offer tours and workshops as well as the complete retail experience of this immense family organisation.





To date it is run by Agnes and Francoise, the daughters  of Jean- Francois Costa.There are 61 perfumes in all from the first created in 1928 'Le Naturelles' to the newest. All aspects of the company are now under the banner of these two talented family members.

 Agnes and Francoise have expanded the business into Manchester and jewellery as well 14 Men's Eau de Toilettes, all of which have their own stories to tell with scents such as Concerto, Desert,Papa Cherie and Toujous Fidele to name a few.

Men's Eau de Toilette

The newest creations offered are Eau du Seducteur for men  partnered with Moment Vole for women.
These enticing scents are packaged to reflect the tradition of Fragonard, the painter, with his decorative and whimsical art, as well as the perfumer.


Eau du Seducteur; packaged in the Roccoco blue for the suave gentleman, with an eye for then ladies and the charm to match.A top note of citrus fruit spiced with cardamom and nutmeg, sweetened by geranium and warmed by the allure of sandalwood, musk, cedar and tonka bean. 



Entwined in a Liaison Dangereuse with Moment Vole,encased  in demure beige,kissed with the rosebud smile  of sweet blackcurrant and raspberry flushed with floral rose, iris and modest violet counter balanced with hidden desires of  dark amber.

Two scents created for those with a love for life and a passion for love.









Written by Lily



Fragonard available @ Jacqui Fernandes Collins Place, Melbourne 3000