THE ETHEREAL SCENT

For many of you perfume has been a tantalising experience since childhood.The scent of your mother's Eau de Toilette,your father's Cologne,The smell of Spring/Summer in the air..Our olfactory sense is a powerful emotional tool. These are the storries I will tell and the reviews and interviews I will write about. It is the world of perfume.....

Mar 17, 2012

LE LABO....VIVA LA REVOLUTION


We live surrounded by mass produced scents sold by companies with clever advertising campaigns which lead us to believe that perfumes are exclusive and one of a kind. This is not Le Labo.
How can one best describe the unique style and creativity of Le Labo? The words non conformists and revolutionists come to mind.

The founders, geniuses and creators of Le Labo, namely fabrice Penot & Eduard Roschi believe that perfumes should be of the highest quality, in the freshest state possible for the wearer to completely fall in love and be one with the scent. Then and only then can you call it unique and one of a kind. Each perfume sold is hand blended and prepared. This means that when you buy a Le Labo scent you have to wait till it is blended personally for you. The glass decanter is then dated and your name printed on the label. It becomes your exclusive personal choice of fragrance. No two will ever smell the same, a complete rarity in today’s mass production.

The Le Labo concept store opened in New York in 2006 is best described as a laboratory of scent. A place which has an open door policy to the public. A modern day science lab where you can learn about the process of perfume or just wander in awe to sample, see and be intrigued by the wonders of the age old art of perfume making. It is your choice if you decide to buy or just experience the domain of the perfumers.

Fabrice and Eduardo are visionaries in the art of perfumery. Having met and worked together years earlier they soon discovered they had the same aspirations, beliefs and ideas about life, perfume and scent .They instantly became friends. They are the driving force, the spirit and the inventors of Le Labo. In association with some of the best perfume’ noses’ in the industry Yann Vasnier, Francoise Caron, Maurice Rousel, Alberto Morillas, Daphne Bugey, Mark Buxton and Annick Mernardo, as their team ,they have created in total some of the purest, original fragrances to date.

The first range created were centred on a single scent mixed and fused with essential natural oils from Grasse, France the Mecca for perfumers, where the highest quality natural essences are grown and harvested.
To own a Le Labo scent is to own a piece of nature, there are no synthetics or chemicals in these prized fragrances. Each scent is named accordingly to how they have been created. This means by the main natural oil used and the number of ingredients meticulously blended in the composition.

Scents available in their New York store and now  at Mecca Cosmetics in Australia are classified into...
3 for men:
Bergamote 22                                               
Vetiver 46
Rose 31

3 for women’s:
Iris 39
Jasmine 17
Labdanum 18

5 unisex:
Neroli 36
Fleur D’Oranger 27
Patchouli 24
Oud 27
Ambrette 9 (this is a scent for infants and has no alcohol added)

The first reaction is shock and curiosity. A scent for infants? A rose scent for men? Labdanum for women?

The first to captivate you is Ambrette 9, created by Michel Almairac. Michel used Lambrette which is heady tropical sweet floral oil from the seeds of rose mallow or musk mallow softened to a baby powder aroma by amalgamating it with apple, pear and citrus. This gentle, pretty scent is not combined with alcohol as not to annoy baby’s delicate skin. No new mamma could possibly resist this ‘new born’ scent for her child. Close your eyes and reminisce about warm baby’s blankets and fresh linen.

The alchemic genius in Eduardo , Fabrice and their team, in this case Daphne Bugey  took the sweet, delicate feminine rose and with the magic of their craft united the majestic rose with caraway, cedar, guaiac wood, amber and musk and created a gothic dark rose worthy of any magician or illusionist. The masculine ‘Rose’ was born.

Labdanum, which is a rich warm spicy resin or oil commonly used in unisex or masculine scents, has been completely revised by Maurice Roucel. It has been sweetened by blending it with vanilla, Tonka bean, patchouli, civet and birch, therefore creating a dulcet, seductive feminine tone that no woman could resist. It will make you feel as if you are Marilyn Monroe in an Yves St Laurent power suit.

Eduardo & Fabrice have de- mystified the mysterious world of the olfactorists and alchemists by opening the doors to the science room and enabling you be part of a truly rare and new project. Genuinely one of kind pure fragrances for anyone that is tired of the mundane bulk produced supermarket scents.

Viva la revolution.



Written by Lily


Available @ Luckyscent America online






No comments:

Post a Comment